work came first, the agency later. that's how we started.

while presenting for republic of chicken, the chairman of the group stopped our founder jagdish midway and said, "start your own agency. start with my account".

crap is everything that comes between a brand and its ideas, that's why cut the crap.

today we are a core team of creative and planners.

an agency that has handled startups and large brands alike.

driven by one thing. ideation.

mastered one trick. consistency.