task:

make space for the brand outside of prayer rituals.

ctc:

campaign 1: create brand recall - lia doesn't resonate with the agarbathy category, that's why we build stories around the name itself.

 

campaign 2: underline the brand differentiator – longer sticks - through slice of life situations.

tv commercial

radio

Lia Lia Lia - Radio Spot

Takkal - Radio Spot